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Realization of the project enabled us to learn more for corporative philanthropy in Czech Republic, to realize the differences of the business sector and the local government in Prague and in smaller cities like Usti nad Labem
Anyway what was fascinating for us was that the representatives of the business sector are understanding and accepting their responsibility in building of better society.
They are also aware that with satisfying of the standards for corporative society responsibility they are improving the image in front of the eyes of domestic beneficiaries and foreign investors. Some of the companies (CEZ) are giving up to 4 million euros per year to the civic organizations.
The representatives from the host organization Forum Darcu (Czech forum of donators) organized 4 presentations of their activities (cooperation among the foundations, business sector and local self-government), analysis of the situation and the trends in the nongovernmental sector and philanthropy, for legal and tax situation during NGO financing in Czech Republic, presentation for the structure of the foundations in Czech Republic and about the corporative social responsibility. All the presentations that were organized for us gave us a clear picture about the corporative social responsibility in Czech as for the structure and the role of each actor: NGO, foundation, business sector, local self-government.
We participated on the Conference “New trends in corporative philanthropy – Cause oriented marketing” organized by Forum Darcu. On the conference participated representatives from NGO sector and representatives from business sector with presentations about: Cause oriented marketing (COM) – New trends in corporative philanthropy, COM projects of international nonprofit organizations and their corporative partners, and presentation of 4 COM projects from Czech with the support of their corporative partners. On the Conference were presented the ways of cooperation, tools for found raising and concrete results from the corporative cooperation between the business sector and the NGO sector.
In the frames of study visit we attended on a Special happening for awarding of TOP 10 corporative rewards. The Special happening was organized on the highest level in the National Museum of Czech Republic. On the happening were present representatives from the top management of the companies nominated for the rewords, the President of the Council of Czech, the Vice Ambassador on USA in Czech and representatives of the NGOs. This kind of events is contributing towards increasing of the corporative social responsibility. The first prize was given to CEZ – for donated more than 1 million euros in the last 3 mounts.
The project was realized in the period between 22.10.2007 – 26.10.2007 and was financed by the East – East program of FOSIM |
